Your day, already handled.

Bella is an AI executive assistant that runs your calendar, reads your inbox, tracks your to-dos, and files your receipts.

Works over WhatsApp and Messages via SMS — no new app. Nothing is sent without your approval.

iMessage conversation with Bella confirming a sent reply and a rescheduled meeting
Calendar

Scheduling, without the back-and-forth.

Tell her what you need in plain language. She handles the rest.

  • Book in one sentence"Find 45 minutes with Dana this week" is all it takes.
  • Availability checked firstTimes are proposed only when everyone is actually free.
  • Invites and reminders, sentEvery change reaches every attendee automatically.
Tuesday, July 304 events
9:00Board prep · Conf Rm 4
11:30Acme renewal · Zoom
Reminder sent to all 4 attendees
2:00Focus timeProtected
4:301:1 with Priya
Moved from Wednesday — Priya accepted
Email

An inbox that reads itself.

Bella reads everything so you only read what matters.

Inbox digest summarized by Bella: an urgent CFO email, a summarized legal thread, 25 emails that need nothing, and a drafted reply awaiting approval
  • Urgent, surfacedThree emails that matter, not twenty-eight.
  • Summaries, not scrollingYour whole inbox in a two-minute read.
  • Replies in your voiceDrafted and ready — you approve, Bella sends.
Tasks & briefings

She remembers, so you don't have to.

One briefing in the morning. Nudges through the day.

  • Daily agendaMeetings, deadlines, and priorities in one morning summary.
  • Follow-ups trackedPending items get chased so you don't have to remember them.
  • Personal remindersTell her once. She'll nudge you at the right moment.
Today's prioritiestap one — satisfying, isn't it?
Approve Q3 offsite budget8:40
Review MSA summary before legal call11:00
Reply to Acme CFO — draft ready11:30
Send feedback to Priya before 1:14:00
Expenses

Photograph the receipt. Forget the receipt.

Snap a photo — filed, categorized, reported.

A photographed paper receipt from Café Meridian next to Bella's expense card showing the extracted merchant, amount, date, and auto-filed category
  • Photo in, data outMerchant, amount, and date extracted from a single snap.
  • Filed automaticallyEvery expense lands in the right category, every time.
  • Accountant, handledA clean weekly report goes out every Friday.
Messaging

No app to download. Just text her.

Bella lives in WhatsApp or Messages — reach her the same way you reach anyone else.

WhatsApp Messages · SMS
WhatsApp
Bellanow

Your 11:30 with Acme moved to 12:00 — all four attendees confirmed.

Messages
Bella9:41 AM

Draft ready for the Acme CFO. Reply "send" to approve.

B
Morning briefing7:00 AM

4 meetings, 2 deadlines, 3 emails that need you.

Up and running before your next meeting.

Day 1

Say hi, connect your tools

Text Bella on WhatsApp or Messages, link your calendar and email. She starts by observing.

Week 1

Set your rules

What counts as urgent, when to protect focus time, what she may send on her own.

Every day

Start with the briefing

Your schedule, the emails that matter, and expenses already filed.

Hire Bella today.

You keep the decisions. She keeps everything else. Free for 7 days, then $49.99/month.

Coming soon